Project Overview
Overview:
Recital is a comprehensive WhatsApp marketing platform designed to streamline the marketing efforts of clients by integrating with WhatsApp’s Meta API. The platform caters to two main user roles: the Admin, who manages client accounts, and the Client, who utilizes the platform's marketing tools to engage with their audience. The platform offers a suite of features such as message template builders, automated replies, user analytics, and contact management, all powered by the Meta API. Recital simplifies the onboarding process by eliminating the need for individual account setups and integrates all clients' WhatsApp business accounts via the centralized Meta API.
Unique Selling Propositions (USPs): 1. Simplified Onboarding: The platform handles the entire onboarding process, saving artists and clients from the hassle of account creation and technical setup. 2. Centralized Meta API Integration: Unlike individual integrations, Recital uses a centralized Meta API for seamless management of WhatsApp business accounts, ensuring a more efficient and unified experience.
Features:
User Roles:
- Admin: Responsible for creating and managing client accounts, overseeing user analytics, and handling account configurations.
- Client: Utilizes the platform's marketing tools, including message templates, contact management, and automated workflows.
Landing Page:
- Includes a header with navigation and registration options, a hero section with an animated image and tagline, a features section with platform insights, package options (Silver, Gold, Premium), and FAQs for general inquiries.
User Authentication & Registration:
- Clients can log in with provided credentials. The registration includes a demo booking process, followed by login credentials shared after the demo session, based on the selected package.
Client Dashboard:
- Chat Tab: Manage all conversations, create new inboxes, and send messages using predefined templates.
- Analytics Tab: View performance metrics, such as message limits, reply rates, and subscriber growth.
- Billing Tab: Access billing information and manage payment methods, including the option to top up messaging credits.
- Contacts Bank: Upload and export contacts, segment audiences, and send targeted campaigns.
Message Sending:
- Messages can be customized using text, emojis, media, voice messages, and custom buttons. Templates are available for pre-approved broadcasts, and clients can track the cost of sending messages based on available credits.
Automations Tab:
- Clients can create custom automated workflows (IFTTT) for engagement. For example, a "Subscribe" automation flow helps gather demographic insights and build segments for targeted messaging.
Analytics & Campaign Insights:
- The platform offers detailed campaign analytics, including open rates, reply rates, and engagement metrics. Clients can track subscriber growth over time and gain insights into geographic and demographic data.
Admin Panel:
- User Management: Admins can create, deactivate, and manage client accounts, including linking and verifying WhatsApp business accounts through Meta API and Twilio.
- User Analytics: Admins can view monthly and yearly user activity, revenue reports, and campaign performance.
Platform Design: The platform is designed to simplify the marketing process for clients while offering a scalable solution for businesses of various sizes. Features like message templates, automated workflows, and analytics empower users to engage efficiently with their audience while also tracking and optimizing performance.
Conclusion: Recital provides a comprehensive, user-friendly solution for businesses seeking to leverage WhatsApp for marketing. By utilizing Meta’s centralized API and offering a variety of powerful tools, Recital helps clients streamline their communication, manage contacts, track performance, and automate marketing processes, all within one platform.